All of their communications efforts must be blended into a consistent and coordinated communications program. Companies must also communicate with current and prospective customers, and what they communicate should not be left to chance.
Modern marketing calls for more than just developing a good product, pricing it attractively, and making it available to target customers. MINI communications campaign has been impressive both for what it does and for what it doesn’t do. Mini campaign: “let’s not use the size of our vehicle to make up for other shortcomings” Under the concept of integrated marketing communications, a company will carefully coordinate the promotion elements to deliver a clear, consistent, and compelling message about the organization and its products.
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